Pnuel Properties Limited

The challenge

Pnuel Properties Limited needed to attract prospective realtors to join its team. The campaign had to reach people interested in building a career in real estate and turn that attention into genuine enquiries. That required more than an advert: it needed a clear recruitment message, a dedicated landing page and a connected conversion path.

What I Did

I developed and executed the campaign as a complete recruitment funnel: Facebook and Instagram advertising, recruitment messaging, creative development, audience targeting, a dedicated landing page, and ongoing campaign management and optimization.

• Created the Facebook and Instagram advertising campaigns
• Developed the advertising creatives and recruitment messaging
• Wrote the ad copy and set up campaign targeting
• Built a dedicated landing page around the recruitment offer and call to action
• Connected the advertising campaign to the landing page as a clear conversion path
• Monitored, managed and optimized the campaign based on performance

Campaign Results

The result

The campaign gave Pnuel Properties Limited a structured digital recruitment system. Prospective realtors were reached through targeted Facebook and Instagram advertising and directed to a dedicated landing page designed to communicate the opportunity and encourage the next step.